Wholesale & Retail

PhoLicious for Retailers and Distributors

PhoLicious is a family-owned instant Vietnamese food brand founded in 2021 and produced in Houston, Texas. As seen on Shark Tank, our bowls are sold in thousands of stores nationwide — and we are built to supply at national scale.

The line

Nine retail-ready SKUs in 4-bowl cases and shelf-ready packaging:

• Beef Pho, Chicken Pho, and Vegetarian Pho (3.5 oz bowls)
• Bún Bò Huế — the only instant version in US retail (3.5 oz bowls)
• Pad Thai (5.08 oz bowls, peel-away drain lid)
• Spicy Beef Ramen, Spicy Chicken Ramen, Original Beef Ramen, Original Chicken Ramen (4.19 oz bowls)

Why retailers stock PhoLicious

• Authenticity that sells: recipes from our co-founder's family, not a test kitchen imitation — our pho carries thousands of five-star reviews.
• The authenticity gap: most "instant pho" on shelf is ramen in disguise. PhoLicious is real rice-noodle pho, and it is the only instant Bún Bò Huế in US retail.
• Scale and reliability: US production in Houston, Texas, with national distribution experience across grocery, mass, and club channels.

Start a wholesale conversation

Use the contact form on this site or email cs@pholicious.net with your company name, store count, and the SKUs you are interested in, and our team will respond with line sheets, pricing, and samples.